Fractional Creative Leadership
The gap between what you
want to make and what
actually gets made.
I help financial services and professional services brands close that gap — as an embedded strategic partner. Not a vendor. Not a full-time hire. Senior creative leadership that starts in weeks, not months.
Practice Overview
20+
Years across production ownership and enterprise brand leadership
3
Service tiers — from strategic retainers to production oversight
90
Days to meaningful brand outcomes. Zero hiring risk.
“You are not cheaper than an employee. You are cheaper than a bad hire, a failed agency relationship, or a brand mistake in a regulated market.”
What I Do
Three ways to work
with a senior partner
Every engagement is ownership-based, not task-based. I am responsible for outcomes, not outputs. That distinction changes everything about the value you receive.
Tier 01
Fractional Creative Director
Embedded creative leadership, 2–3 days per week equivalent. I own the creative function, direct your team and vendors, and drive brand outcomes with real authority.
$10,000 – $18,000 / month
Tier 02
Brand & Marketing Strategy
Scoped, milestone-driven engagements. Brand architecture, content infrastructure, agency transitions, campaign strategy. A system and a playbook — not just deliverables.
$18,000 – $55,000 / engagement
Tier 03
Production Strategy & Oversight
A uniquely differentiated offering for brands investing in video and media production. I close the gap between what you’re paying for and what you’re actually getting.
$4,000 – $7,000 / month
Why This Works
Both sides of the
creative relationship
Most creative leaders have been either the vendor or the client. Running both sides changes how you see every problem — and every opportunity.
LightSource
Founded and operated a production company — understanding production economics, vendor margins, and what agencies say versus what they can actually deliver.
BBH
In-house creative leadership at Brown Brothers Harriman — navigating compliance, brand governance, and stakeholder alignment inside one of the most demanding financial services environments.
Synthesis
The combination — vendor fluency plus enterprise insider knowledge — is the specific advantage that solves the execution gap problem. No agency can replicate it. No full-time hire arrives with it already built.
“Not every brand needs this. The right ones know exactly what they’ve been missing.”
I take a limited number of engagements each year. If there’s a creative leadership gap in your organization, the right time to have this conversation is now.